Mrutyunjay Mishra, Co-Founder
Mrutyunjay is a recognized expert and a leading commentator on online consumer behavior and consumer
analytics in India. He co-founded Juxt in 2006 with an objective to bring a fresh approach to market
research, making it more meaningful while enhancing transparency. He is also an executive director in
analytics firmSmartMandate.
He oversees key account management, new product development, alliances, and go-to-market initiatives for
their businesses that are aiding in "data driven decision making".
In a career spanning more than 15 years, Mrutyunjay has worked in a number of leading companies such as
IMRB International, IDC India, Convergys India Services, Annik Systems (Quatrro) and a Rural Development
At various points in his career, he has led consumer research, strategic business research, quality studies,
usability studies and change management projects. He has considerable exposure to projects in varied
industries - ICT, Media, BFSI, FMCG, Pharma, Consultancy Services, Government and Public Administration.
He also has functional consulting experience in implementing dashboards and reporting solutions in ERP
environment. He is also involved in other interesting initiatives around analytics, digital marketing, and skill
development. He is one of the few market research professionals in India with strong exposure to Six Sigma
(CI) based projects.
Mrutyunjay is a founding member in the Executive Board at the Center for Marketing in Emerging
Economies at IIM, Lucknow. He can be reached on Twitter at @M2Od.
For more information, refer my LinkedIn profile