Qualitative Workshop 2014

Workshop 2014
April 21 & 22, 2014
Workshop on Leveraging Power of Qualitative Marketing Research for Achieving Marketing Intelligence
Venue: IIM Lucknow (Noida Campus)

The Workshop followed the successful 2014 Annual Conference of the Emerging Markets Conference Board and the Pre-Conference Workshop in January 2014.

The workshop was held at the Noida Campus of IIM Lucknow on April 21 & 22, 2014. Our goal was to advance the understanding of usage and application of Qualitative marketing research in emerging markets and facilitate collaboration among leading emerging markets research professionals, academicians and industry practitioners. The objective of this workshop intended to familiarize senior marketing professionals/ consumer insight heads and marketing research practitioners/Academicians on contemporary advances in qualitative marketing research methodology, its usages and applications for achieving marketing excellence. The Workshop featured the following experts from the field, in its various sessions:

Prof. Jerry OlsonFounding Partner, Olson Zaltman Associates & Professor Emeritus (Marketing) Penn State University

Ms. Priya TandanConsultant – PQR Mumbai & Former Head – IMRB Delhi & PQR

Mr. Holger E. MetzgerManaging Director – TMRC Impact

Ms. Dina  MehtaCo-Founder – Convo (Mumbai) India

Ms. Anjali PuriHead, Centre of Excellence – TNS Qualitative

v  Mr. Raghu KolliVice President & Head of Innovation Labs – IMRB International (Bangalore)

Mr. Sandeep DuttaSenior Vice President – TNS India

Ms. Sabrina SchoederManaging Director – Happy Thinking People India

Mr. Soumick NagStrategist – The Alternate Room, PQR Delhi

Ms. Richie ChourasiaSenior Research Manager – Happy Thinking People India

Ms. Shubhangi AthalyeConsultant – Convo India