Centre for marketing in emerging economies (one of the premiere center of IIM Lucknow) is organizing 2 workshops at IIM Lucknow Noida campus.
1. November 16th-17th, 2015 Understanding Consumers in Digital Era
2. November 18th-20th, 2015 Teaching Marketing Research
Noida 16th Nov 15: Today was the first day of the workshop and it was leaded by two legends of Qualitative & Quantitative marketing research:Â Prof Russel BelkÂ andÂ Prof Naresh Malhotra.Â CMEE™s offering these workshops Â would be aligned with CMEE’s goal of bringing state-of-the-art consumer understanding methodologies to the Indian market and raising the quality standards in the practice of capturing consumer insight and developing marketing strategy Â in India. TheÂ objective of Workshop-I is to familiarize participants data collection methods on the digital media along with approaches to analyze the data obtained. The objective of Workshop-II is to provide innovative teaching methodology in a way that will engage students.
Both workshops witnessed participants from both academic and industry. Some of them are:
Punjab Technical University, Jaipuria Institute of Management, Noida, BIMTECH, Jamia Milia Islamia UNIV , GLA University, J Meerut Institute of Engineering and Technology, Central University of Karnataka ,KJ Somaiya, Lalbahadur Â Shastri Institute, ,RGIPT ( Rajiv Gandhi Institute of Petroleum Technology), GGSIPU, IIT MADRAS, IMT Nagpur , IMT â€“G, MDI -Gurgaon, Jaypee Institute of Technology ,Pitney Bowes, IILM Institute for Business and Management, Indian School of Business, ,IIM Rohtak, FORE School of Management, IMI Delhi, Indian Institute of Information Technology and Management, , Delhi School of Economics, LPU ,XIMB, MICA,
9x Media, NESTLE INDIA LIMITED, Ken Research, Tetra Pak India Pvt. Ltd., SBI, Samsung, Ginni Filaments Ltd, IMRB,Â and Pitney Bowes.
â€œWe are senior faculties and do depth research hence we cannot afford to miss the sessions of Prof Malhotra & Prof Belk. They are living legends, says Dr Keerti Sharma Professor at MDI Gurgaon.
Prof Belk not only highlighted how to understand consumers in Digital Era but also explained the how the consumers is going to be in robotic and post human era. He also taught a new concept called CYBORG. Cyborg is a being with both organic and bio mechatronic parts. Cyborgs, a part of robotics, has resulted in blurring boundaries between human/ animal/machine, embodied/disembodied and real self/avatar/robot, says Prof Belk.
Prof Malhotra explained about Social Media as a Domain to Conduct Marketing Research. He used the research methodology by citing myriad examples. E.g. Starbucks can have a blog MIS page and FB page but can replace traditional market research.
â€œI am really happy to such an intellectual participants. The motive of keeping this workshop was to have face to face interaction with these legends and discuss about the problem each industry faces. We have got participants from top B schools and hence the discussions and dialogues is worth sharing. CMEE has been continuously organizing these kind of workshops since 2012 and we have received overwhelming experience from all. Said Prof Satya Bhusan Dash Chairperson CMEE.