• Reaching Consumers of Emerging Markets

  • Reaching Consumers of Emerging Markets

  • Rich Experience Of Attending Conference In Delhi

  • Reaching Consumers of Emerging Markets

  • Reaching Consumers of Emerging Markets

  • Reaching Consumers of Emerging Markets

  • Reaching Consumers of Emerging Markets

Prof. Amit Mookerjee

amitProf. Amit Mookerjee is working as Professor in Marketing area at IIM Lucknow. He has done PhD in Management (1994) as Junior Research Fellow, from the M.L. Sukhadia University, Udaipur. In the last eight years tenure at IIM Lucknow, he has held the BPCL Chair Professorship (a research chair in the area of CRM, at IIM-L). He also chaired the PGPM (Exec MBA) for Working Executives (WMP) in its initial years. In 2011-12, he headed Analytics and Research at the Center for Macro Consumer Research (initially funded by McKinsey, Maruti, ICICI etc.) at the National Council for Applied Economic Research (NCAER) and later headed the Center. He was project director of the half a million household study “Living in India: National Survey of Household Income and Expenditure- 2011”. Prior to this he worked at MDI, Gurgaon, between 1996 and 2005.

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Emerging Markets Conference Board

Centre for Marketing in Emerging Economies