• Reaching Consumers of Emerging Markets

  • Reaching Consumers of Emerging Markets

  • Rich Experience Of Attending Conference In Delhi

  • Reaching Consumers of Emerging Markets

  • Reaching Consumers of Emerging Markets

  • Reaching Consumers of Emerging Markets

  • Reaching Consumers of Emerging Markets

Pre-Conference Workshop

Case Study Writing & Development

mr. Rajan mr. Amitav mr.naresh
Prof. Niraj Dawar Prof. Amitava Chattopadhyay Prof. Naresh Malhotra

About the Pre Conference workshop:

Objectives & Key Takeaways

The Pre-conference workshop is scheduled for January 5, 2017 at IIM Lucknow Noida campus. The purpose of this workshop is to provide faculty and doctoral students with an introduction to the case teaching method and the writing of business cases for teaching purposes. At the end of the workshop participants will be familiar with the rationale for using cases, different types of cases, different types of class plans using cases, managing a case discussion, board plans for cases, and the use of video cases, as well as a brief introduction to the process for case development and writing, and the publication of cases. The Preconference workshop will presents interactive workshops by –

Prof. Niraj Dawar   Ivey Business School

Prof. Amitav Chatopadhya   INSEAD

Prof. Naresh Malhotra  Georgia Institute of Technology

Schedule:

 

Time Itinerary Speakers
08:30                     Welcome tea and coffee
09:00-09:15         Introduction to the workshop and faculty Niraj Dawar

 

09:15-10:45         Why use cases, case structure and case types Niraj Dawar

 

10:45 – 11.00        Break

 

11:15 -1.00         Running a case class discussion: plans and process Amitava Chattopadhyay

 

1.00-2:00         Lunch

 

2:00-3:30   Developing and teaching video cases Naresh Malhotra

 

3.30-4:00         Break
4:00-5:30                         A brief introduction to writing cases that work Niraj Dawar

 

5:30-6.00         Wrap up and conclusions Niraj Dawar

 

Workshop Pedagogy:

Predominant methodology of learning will be through presentations, classroom exercises and real life business applications examples demonstration through videos, conversation and collaborative learning, live case studies etc.

Who Should Attend

  • Academicians/Fellow/ Ph.D. students of Management
  • Marketing Research professionals

 

Platinum Sponsor:-

 


PUBLISHING PARTNER:-

 


SPECIAL PLENARY SESSION
SPONSOR :-

BEST PAPER AWARD :-

 


POWERED BY :-

 


EXHIBITOR :-

 


IN ACADEMIC ASSOCIATION WITH:-


 

Organizers : -

Emerging Markets Conference Board

Centre for Marketing in Emerging Economies