• Reaching Consumers of Emerging Markets

  • Reaching Consumers of Emerging Markets

  • Rich Experience Of Attending Conference In Delhi

  • Reaching Consumers of Emerging Markets

  • Reaching Consumers of Emerging Markets

  • Reaching Consumers of Emerging Markets

  • Reaching Consumers of Emerging Markets

Call for Papers

Call for paper emcb conference 2017

This conference aims to provide a platform for a distinguished group of speakers and participants who will discuss debate and share their insights in furthering understanding on marketing theory and practice to listen and understand consumer voice in the context of emerging markets. Such a group includes leading academic researchers from business schools as well as experts from the world of marketing practice. In consonance with the growing opportunities available to consumers for expressing their opinions, and for firms to track consumer engagements, this conference sets an agenda for “Reaching Consumers of Emerging Markets.”

The objectives of the Conference are:

  • To provide a platform where marketing practitioners and academicians share and discuss the contemporary marketing issues and challenges in the changing consumer context in emerging economies.
  • To share scholarly research on emerging opportunities and threats in the changing market context in emerging economies.
  • To analyze and understand the underlying behavioral changes among consumer communities leading to the emergence of more demanding and savvy customers in emerging economies.
  • emergence of more demanding and savvy customers in emerging economies.

Conference 2017 TRACKS

The Conference is organized in fourteen tracks, carefully designed around the theme “Reaching Consumers of Emerging Markets”. You may submit your paper into one of the following tracks for the purpose of the Conference:

  1. Understanding Consumer Buying Behavior
  2. Managing Customer Relationships
  3. Understanding Cross-cultural Issues in the design and Implementation of Marketing Strategy
  4. Developing a Winning Channel Strategy
  5. Developing Digital Marketing Strategy
  6. Enhancing the Effectiveness of Marketing Communications
  7. Developing Winning Personal Selling and Sales Management Strategy
  8. Strengthening Company Products and Brands
  9. Marketing Research Methods and Tools to Capture the Voice of the Customers
  10. Effective Retail Strategies to Attract and Retain Customers
  11. Enhancing the Effectiveness of Services Marketing
  12. Linking Technology, Product Innovation, and B2B Markets with the Customer Needs
  13. Incorporating Voice of the Customer in Teaching Marketing Management
  14. Developing Successful Marketing Strategy on Emerging Issues in Marketing

For more details on Tracks,  Click here

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SPECIAL PLENARY SESSION
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IN ACADEMIC ASSOCIATION WITH:-


 

Organizers : -

Emerging Markets Conference Board

Centre for Marketing in Emerging Economies