• Reaching Consumers of Emerging Markets

  • Reaching Consumers of Emerging Markets

  • Rich Experience Of Attending Conference In Delhi

  • Reaching Consumers of Emerging Markets

  • Reaching Consumers of Emerging Markets

  • Reaching Consumers of Emerging Markets

  • Reaching Consumers of Emerging Markets

About

Predictions abound regarding the increasing contribution of populations in the emerging markets (EMs) to global consumption. Over the next few decades, household spending from emerging markets could potentially constitute two-thirds of the total global household spend, moving up from the current one-third. While growth in the twentieth century has been mainly driven by the developed countries, in a “dramatic paradigm shift”, the EMs are set to take the lead in this century, owing to an average annual GDP growth rate roughly about 50 percent higher than that of the developed markets, as per the International Monetary Fund. It is expected that the emerging markets, comprising specific countries in Africa, Asia, and South America, are set to grow much faster than the leading markets in Europe and in North America. In sum, the global economy is set to witness consumption patterns that are significantly different from those prevailing a decade ago.

Marketing scholars have historically conducted extensive research studies in the developed economies. As EMs differ radically from mature economies, they raise new strategic questions that traditional marketing frameworks do not answer. What constitutes success in marketing in these markets? In a world of shifting consumer preferences and choices, economically as well as culturally, what are marketing academics and practitioners doing to listen to consumers in EMs to develop insights particular to these markets? How are marketing theories and practices in the emerging markets similar to/different from those in the developed markets? In order to succeed, we need to know what EM customers like, what make them spend more, how they think, feel and  act in market place and when they are happy or unhappy. The challenge is to determine the most effective ways to reach and engage them. This requires a truly customer-centric view that can only be achieved with a well-informed and intelligent understanding of the customer. There is general agreement that all our established marketing theories and empirical generalizations will not be applicable as they are in emerging economies context. Given the importance of EMs, leading marketing scholars and journal editors have repeatedly urged to study marketing issues in the emerging economy context.

This conference aims to provide a platform for a distinguished group of speakers and participants who will discuss debate and share their insights in furthering understanding on marketing theory and practice to listen and understand consumer voice in the context of Ems and reach consumers in EM’s. Such a group includes leading academic researchers from business schools as well as experts from the world of marketing practice. In consonance with the growing opportunities available to consumers for expressing their opinions, and for firms to track consumer engagements, this conference sets an agenda for “Reaching Consumers of Emerging Markets.”

The objectives of the Conference are:

  • To provide a platform where marketing practitioners and academicians share and discuss the contemporary marketing issues and challenges in the changing consumer context in emerging economies.
  • To share scholarly research on emerging opportunities and threats in the changing market context in emerging economies.
  • To analyze and understand the underlying behavioral changes among consumer communities leading to the emergence of more demanding and savvy customers in emerging economies.

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Organizers : -

Emerging Markets Conference Board

Centre for Marketing in Emerging Economies