Conference 2012

Doctoral Colloquium 2012
January 12, 2012
Venue – IIM Lucknow (Noida Campus)

Doctoral Colloquium for doctoral students was held on 12th January, 2012 at IIM Lucknow Noida campus. The objective of this Colloquium was to offer a first-hand research experience on emerging topics in marketing area to doctoral students and help them to explore their research interests. The Colloquium was conducted with an aim to provide a platform for young management researchers to shape their research ideas by interacting with budding researchers and experts in marketing area. This Colloquium also aimed to build a strong network for young researchers in marketing area. Students enrolled in any stage of a doctoral programme in marketing and allied areas were encouraged to participate. The colloquium was a great opportunity for doctoral students at all stages of their dissertation research to share ideas, get feedback and be inspired by fellow students and experienced scholars in marketing. Besides discussion on research work of doctoral scholars and providing feedback, a series of interactive workshops, panel discussions and other events, on theory building, research methodology, publishing and career opportunities were also facilitated by illustrious scholars. The Colloquium presented interactive workshops by Prof. Jagdish Sheth, Prof. Naresh Malhotra, Prof. Arun Jain and other distinguished academicians of International repute. It also featured a round table interactive session for its participants giving them an opportunity to discuss and collaborate with foreign and Indian marketing faculties.
In addition, the Colloquium provided an opportunity for selected full time doctoral scholars who were at final stage of their dissertation to present their work before distinguished marketing scholars across the globe. Fifty two doctoral scholars across globe attended this colloquium.

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Conference 2012
1st IIM Lucknow International Conference in Marketing-2012
January 12-14, 2012

Shaping the Future of Research in Marketing in Emerging Economies: Looking Ahead

Venue – IIM Lucknow (Noida Campus)

The 1st IIM Lucknow International Marketing Conference-2012 on “Shaping the Future of Research in Marketing in Emerging Economies: Looking Ahead” was held in Indian Institute of Management Lucknow (Noida Campus) India. Emerging economies constitute several countries in Asia, Latin America, Central and Eastern Europe, the Middle East and Africa. Brazil, Russia, India and China, referred collectively as BRIC, are among the largest emerging economy countries.

The conference objectives were:

  • To provide a platform where marketing practitioners and academicians could share and discuss the contemporary marketing issues and challenges in the changing consumer context in emerging economies.
  • To share scholarly research on emerging opportunities and threats in the changing market context in emerging economies.
  • To analyze and understand the underlying behavioral changes among consumer communities leading to the emergence of more demanding and savvy customers in emerging economies.

Papers were invited from academicians and practitioners on any topic mentioned in the list of conference topics and related areas.

For more details on the conference keynote speakers and paper presentation schedule, click on the link below-